Integrating Teaching Resources and Assessment Tasks to Enhance Student Experience
Keywords:
student experience; student engagement; student learning; interactive resources; authentic assessment; feedback, teaching resourcesAbstract
This paper outlines the importance of integrating teaching resources
with assessment tasks and continuous feedback in creating a unique student
experience through effective student engagement and interactive learning. These
activities are undertaken in two undergraduate services marketing and strategic
marketing units offered in an off campus teaching mode in a regional Australian
university. The resultant impact upon the overall student satisfaction, academic
performance, retention rates and attrition rates has been studied. Results indicate
that student engagement increased and, also, that students focused on deeper
learning approaches because of the integration of technology-enabled teaching
resources with authentic assessment tasks. Continuous feedback provided by the
academic staff member acted as a feed forward element that gauged students’
deep interest in the unit offerings.
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Copyright (c) 2015 Sujana Adapa
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