User Behaviour on Google Search Engine
Keywords:
search engine, SEO, SEM; Google, userAbstract
The objectives of this study are (1) to analyse the
relationship between the user’s knowledge about Google search
engine and the position of the websites that they visit on it, and (2)
to learn how the user access to Pay Per Click links according to
their knowledge about them. Research methodology: The sample
consisted of 120 Spanish people from Palma de Mallorca who have
been evaluated through a questionnaire to define their knowledge
about Google search engine and then with an analysis of the
position of the websites visited on 4 different searches using it.
Research findings were as follows: (1) Users with low Google
search engine knowledge tend to click on links in top positions in
the organic search results (Pearson r=0,706) (2) and on Pay Per
Click links (Pearson r=-0,358) with more incidence than users with
high knowledge.
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Copyright (c) 2015 Bartomeu Riutord Fe
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